| Sedef (b. Istanbul) is a Berlin based art director and communication designer working across advertising, branding, motion, and visual systems. She takes a generalist approach to making, moving fluidly between art direction, animation, photography, creative coding, and technical experimentation. Her work is driven by a curiosity for how different tools, formats, and ideas can come together to shape projects clear, expressive, and intentional. Her practice moves between design and technology, from developing campaign systems and generative visuals to automating workflows and shaping digital and physical experiences. She works with clients, friends, and collectives, often bringing together creative and technical processes to make work that is thoughtful, sharp, and well-crafted. |