SEDEF BAYRAM
Work Experiments About Contact



KORO ADVENTS CALENDAR
2025


Multichannel Marketing Campaign Art Direction Motion Design AI Powered Animation Generation
A multi-channel campaign developed for KoRo’s Advent Calendar 2025, a key seasonal release within the brand’s yearly calendar.

The visual approach centered on a dynamic key animation, developed through traditional motion design and enhanced with AI-generated character animation. Art direction and motion work shaped a flexible system that translated smoothly across digital and print formats.

Launched in early September, the campaign rolled out across paid media, CRM newsletters and postcards, homepage and landing page banners, and LinkedIn, localized in over ten languages. The Advent Calendar sold out by early November, marking one of KoRo’s strongest seasonal performances.



PACKAGING DESIGN
Fabian Schlinsog
PHOTOGRAPHY
Mélanie Dault PHOTOGRAPHY ASSISTANT
On Kiu Hui





Sedef Bayram Based in
BerlinInquiries
sedefbayram7@gmail.com Currently