KoRo Veganuary — Sedef Bayram

KORO VEGANUARY

2025

Multichannel Marketing Campaign Motion Design End-to-End Photo Production

Created for KoRo in collaboration with Veganuary and Rügenwalder Mühle, the campaign ran throughout January, highlighting vegan food in an engaging and visually striking way.

A looping endless table filled with vegan ingredients and dishes served as the central key visual, with ingredient-to-dish transformations animated for performance marketing assets.

The campaign was rolled out across CRM newsletters, homepage banners, LinkedIn posts, Meta and Google Ads. Content was localized for the German market in collaboration with vegan food influencer fitgreenmind (Maya Leinenbach), with additional assets adapted for the rest of Europe.

ART DIRECTION
Anna Bulycheva

TALENT
fitgreenmind (Maya Leinenbach)

TALENT
Julia Radu

PHOTOGRAPHY
Mélanie Dault

Sedef Bayram