KORO LIMITED EDITION NUT BUTTER CUPS2025
Marketing Campaign Design
Art Direction
AI Powered Image Generation
Workflow AutomationA multi-channel campaign developed for the launch of KoRo’s Limited Edition Nut Butter Cups, created before the physical product existed. The visual world was imagined early on, shaping how the product would be seen, felt, and desired ahead of production.
The campaign centered on a playful summer scene: soft sand, warm light, tiny figures, and oversized treats—placing the Nut Butter Cups into a miniature holiday universe that felt light, joyful, and instantly approachable. The imagery was designed to spark curiosity and appetite, inviting viewers into a moment of indulgence rather than a traditional product shot.
Art direction and AI-powered image generation formed the foundation of the project. Early image iterations were developed through product replacement, later aligning closely with the final packaging created by the packaging team. These visuals became the backbone of a broad rollout across digital channels, from social media to the e-commerce environment.
To support scale and speed, an automated workflow was built to generate localized assets across fifteen languages, enabling bulk production of social media ads and structured A/B testing. Once the key visuals were established, more than 250 ad variations were produced efficiently, allowing the campaign to adapt quickly across markets and formats.Product detail pages on the e-commerce platform extended the campaign world directly into the shopping experience. The campaign received strong engagement and drove significant traffic to the website, with its cheerful, summery visual language resonating immediately with audiences.CRM NewsletterPostcard for PR Gift BoxPR Gift Box designed by Antonie Ivanova