KORO APP LAUNCH
2025

Multichannel Marketing Campaign Art Direction Digital & Print Design
A multi-channel campaign created for the launch of KoRo’s mobile app across Germany, France, Austria, Italy, and English-speaking markets. The project marked a major step in KoRo’s digital ecosystem, introducing the app as a new core sales and engagement channel.

The campaign’s art direction centered on clarity, warmth, and product-led storytelling, establishing a visual language that translated seamlessly across digital, CRM, and offline environments. Rather than treating each channel in isolation, the focus was on creating a cohesive launch system that could adapt to multiple formats and placements while remaining instantly recognizable.






For social media ads, visual hooks were conceptualized in close collaboration with the Performance Marketing team, shaping attention-grabbing ideas designed for short-form viewing. Concepts relied on simple, unexpected transformations to stop the scroll and communicate the app’s value in an intuitive, playful way.
The launch reached #4 on the App Store on day one and quickly became a core sales channel, driving high engagement and strong purchasing behavior among mobile users.


VIDEOGRAPHY
Hector Bermudez

Sedef Bayram Based in
Berlin
Inquiries
sedefbayram7@gmail.com
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